Thursday, February 15, 2007

Best PR break down in history

maybe we need to call it the best Press Release BEAT down in history!

kerrylitka diary 15 Feb

It is reassuring to find other people that are bothered by little sh!t the way i am... I didn't read that till mbutterfly pointed it out in a comment here... and as i mentioned already, it just made my head hurt... bad writing for me, just is a no go... i don't read it... i skim, or ignore it... subconsiously i have embedded the proper written stuff, in so much that i have an affinity or mental warm and fuzzy for well written stuff. Bad stuff? I can't read. Like this tancook schooner book. Could be one hell of a story, and from the half the book i forced myself to read it is. The author shouldn't be allowed to write books. Too bad there is no darwin award for published authors... if they write bad stuff can we ban them from writing anything else?

Esp Press Releases.

Growing up a well written Press Release was the only thing between a good turn out and no one showing at a concert. Press Releases were agonized over for days before release. Word placement analyzed, double meanings, even veiled implications considered and minimized. Brevity is important, but so is content and even tho not everyone goes to the OCD extremes of KL in breaking down a crappy PR they will respond more favorably to something well crafted.

So...

For IMMEDIATE RELEASE...

i'm gonna go give the skating rink a try... gonna work on seeing how well the sun and the wind was able to sublimate the ice away on the path... and hope that the shady spots still offer the same grass and leaf traction they did on the way in!

Mt Biking is fun...

If it ever warms up enough i think we need to have a Spring Mt Bike Blogging summit. Ctodd, Solo, and anyone that feels like venturing out somewhere between boston and providence for a mt bike ride... Lincoln Woods? I'd say arcadia or what ever that park place is south of Providence but that might be too far... but then Solo is down a fork... (hmm... i might even still have the 1" fork from my old Chill, threaded but might be long enough for solo to use it threadless until he gets that sweetness welded back into shape)...

peace out folks...

good luck to the ticket holders in the raffle for that bit of love...

g, out!

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